Questions to answer today regarding Google Analytics...
1.) Which statistics do you feel are most important and why?
Overall, I think the data from the "Traffic Sources" tab would be the most useful if I was developing a new online business. Seeing a spike in direct traffic might be an indicator that advertising through traditional print methods (e.g.; newspaper ads, direct mailers, leaflets delivered door-to-door) were being successful; and search engine results would let me know if I was including the right keywords in the metadata for my pages, to make sure people who are looking for my goods or services were successfully finding me. Seeing which websites are referring viewers to me would also help me to figure out which other sites I might want to continue banner exchanges with, or come up with other mutually beneficial arrangements.
The Dashboard data covering the length of visit and bounce rate would also be very useful, because it would give good indicators of whether new content or changes to the presentation of that content are helping to drive new business or keep potential customers on longer.
2.) What statistic would you like to see that may not already be there?
I'm having a hard time coming up with statistics I'd like to see that AREN'T already on the site -- it seems to be pretty comprehensive and offer a wide range of data for any number of business models.
3.) How can this information be used to assist in developing an organization's e-commerce strategies?
Well, if we're talking about the hypothetical children's game/book website that I intend to develop a business plan for my final project, this site would be very helpful for suggesting to me where I could best direct my efforts for developing content. Creating animations and games can be very time consuming and labor-intensive, so it would make sense to try to concentrate on the sorts of edutainment that people are most interested in looking at, as indicated by the number of visitors to each page and the amount of time spent there. If kids like playing the games but aren't going to see the animated storybooks, then I can concentrated on making more and better games and limit the number of animations. And seeing where customers who are interested in purchasing books are surfing in from would be useful, say, if I was planning a tour to promote a new print book -- I'd want to hit the markets where people seem to be most interested in my work.
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